Fashion Business
May 27, 2020
To start a business dedicated to fashion, as in any area, it is necessary to know in depth all the areas that will be key pieces for the company to be managed successfully. Pay attention to these recommendations!
Entering the world of fashion is not an easy task. It requires a lot of industry knowledge and skills that go beyond designing a clothing collection. To start a business dedicated to fashion, as in any business, it is necessary to have an in-depth knowledge of all the areas that will be key pieces for the company to be successfully managed: from marketing and public relations to collection processes and financial matters.
The fashion industry not only corresponds to designers but to everyone passionate about this versatile sector. For this reason, the industry professional Javier De Rivera Mendizabal, professor of the Specialized Program of Management and Communication of Fashion Companies of the UDEP, offers five keys to start and create a textile company:
1. Know the market
We must understand that the passion for the management of fashion companies can be temporary and we must be aware that we live in a VUCA environment (Volatile, Uncertain, Complex and Ambiguous), in addition, fashion companies face an environment every day very changeable.
Therefore, they must know the market and its consumer very well. You have to ask yourself the following: Where do they live? What style of clothing do they wear? How much are they willing to spend? Where do they buy? It is important to know the trends to be alert to these changes.
2. Seek to differentiate yourself
The world of fashion is very wide and you can find a niche where you can differentiate yourself. If you want to specialize in designing shoes, look for those who do the same as you and find how to do something different and unique. Being innovative and creative will allow you to build a different value proposition.
3. Design quality products
If you want your fashion business to last over time, be very careful in the selection of materials and finishes. Find very good quality options, evaluate your suppliers, make them your trusted allies and, if necessary, train them.
4. Use different distribution channels
If you still don't have the ability to open a store, go for e-commerce and social media. An attractive website, with a friendly design and good management of social networks as a sales channel, can boost the profits of a business.
0 Comments